Omnichannel Solutions: The Backbone of Retail Brands’ Success

Shopping behaviors are always evolving and the retail industry is always adapting. But fulfilling consumer demand takes on a whole new meaning as the lines between channels continue to blur. With more and more retailers adopting omnichannel strategies, optimizing and streamlining operations becomes imperative in order to meet consumer expectations. Enter: omnichannel solutions empowering retailers to make integrated merchandising decisions.

Optimize Omnichannel Retail Operations 

Here are three well-known trends in retail: ecommerce is rising, brick-and-mortar isn’t going anywhere, and omnichannel is everywhere.

The driving force behind retail and retail trends—Gen Zers are the main character. As the latest (and largest) cohort of consumers are coming into their own financially, brands are doing their best to meet them wherever they are: online, offline, multi-retailers, mobile apps, etc. Retailers everywhere are focused on creating seamless (and blended) omnichannel experiences. DTC is expanding into digital. Ecomm is opening up shop. In order to optimize operations and achieve omnichannel success, retailers must be able to make integrated inventory decisions based on data across channels.

Face the omnichannel challenge with software that unifies data and processes from different channels. Listen in as industry expert, Max Ma, dives into how understanding consumer demand drives omnichannel success on the My Future Business podcast.

Leveraging AI and Omnichannel Commerce Solutions 

Eliminate data silos and gain complete control over your omnichannel. Through powerful AI capabilities and comprehensive visibility into supply and demand, retail professionals are able to align merchandising strategies with consumer demand and amplify profitability using omnichannel commerce solutions. 

Discover how breaking down barriers between retail, ecommerce, and wholesale channels amplify profit—download our Omnichannel Profitability Whitepaper. 

For retail companies operating on both wholesale and direct-to-consumer channels, 7thonline’s Corporate Demand Planning solution works harmoniously to support omnichannel strategy. Built for multichannel application, 7thonline is uniquely positioned to provide a holistic view of global demand, leveraging advanced AI and robust data from wholesale and retail channels. Through artificial intelligence, 7thonline is able to analyze historical sales and external data points to obtain trend information and forecast future demand. Accurate forecasting empowers retail professionals to identify profit opportunities and make smarter inventory decisions from production to allocation. With robust analytics and granular insights, retailers are able to match inventory to consumer demand down to the style, color, and size. The power of AI in retail lies in its ability to drive profitability by empowering data-driven decisions that reduce costs, increase margins, and maximize sell-through.

7thonline is a leading provider of omnichannel commerce solutions, enabling more effective planning, demand forecasting, and inventory optimization for leading retailers and wholesalers. With embedded business intelligence and rich analytics, the company's solutions offer complete demand visibility and planning capabilities for wholesale, retail, and ecommerce. To learn more, email us at info@7thonline.com or book a demo with our team.