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COLONY BRANDS, Inc. Chooses 7thonline Merchandise and Assortment Planning Solutions

Leading Direct Marketer of Apparel, Home, and Accessories Invests to Streamline Processes and Gain Greater Demand and Forecast Visibility

New York, NY - February 12, 2018 - 7thonline, Inc., a leading provider of cross-channel demand planning and allocation solutions to the Retail, Apparel, Footwear and Accessories industries, today announced that COLONY BRANDS, Inc. has selected 7thonline merchandise and assortment planning solutions to gain global demand visibility, assortment planning efficiency and forecast predictability for all regions and channels, including direct and ecommerce.

COLONY BRANDS, Inc., one of the largest direct marketers in the United States, recognized the need to develop a more effective approach to understanding cross channel demand, assortment variability and forecast efficiency in order to deliver planned levels of organization growth across a broad catalog brand base, inclusive of e-commerce. Adopting streamlined processes, coupled with an integrated planning and execution solution platform is a critical step towards achieving these goals.

COLONY BRANDS will adopt several key modules of the 7thonline solution suite including Merchandise Financial Planning, Merchandise Assortment Planning, Open-To-Buy and Report Builder. This partnership with 7thonline will see COLONY BRANDS transition from manual processes and begin to leverage an analytics-rich, best-practice solution platform to gain greater demand and merchandise assortment visibility, while driving improved supply chain efficiency.

“COLONY BRANDS is pleased to have selected 7thonline as our tool of choice for the future. The 7thonline tool will allow us to have a more integrated and cross functional approach to seasonal planning,” says Missy Hottman, VP of Forecasting and Inventory Management. “We were very impressed with the leadership and overall approach to finalizing the tool selection. Colony and 7thonline share many of the same core values as a corporate organization and we look forward to a long and successful partnership.”

“We are delighted to be partnering with COLONY BRANDS,” Says Louise Chazen, President of 7thonline. “Our commitment to providing leading practice process design and broad solution capabilities is well aligned with COLONY BRANDS desire to improve supply chain efficiencies with an integrated approach to planning and execution.”

Ray Kubly founded The Swiss Colony in 1926. Since then, it has grown by leaps and bounds, not only in the cheese and food gift sector, but also in general merchandise. Colony Brands, Inc. (formerly The Swiss Colony, Inc.) and multiple catalog subsidiaries provide customers, through catalog and Internet sales, with furniture and home decor, apparel, entertainment products, gifts and collectibles, and much more. Today, the company is one of the largest direct marketers in the United States.

About 7thonline
7thonline is a leading provider of cross-channel merchandise and assortment management solutions to the Apparel, Footwear, and Accessories industries. Deployed in the cloud or as enterprise software, 7thonline solutions enable more effective planning, demand forecasting, and inventory optimization for fast-growing, omni-channel, leading brands. With embedded business intelligence and rich analytics, the company's solutions offer complete demand visibility and planning capabilities for wholesale, retail, and e-commerce—enabling increased sales, reduced markdowns, improved margins, and enhanced profitability. Customers include Bestseller, Calvin Klein, Colony Brands, EILEEN FISHER, G-III Apparel Group, Michael Kors, Nautica, Oakley, Patagonia, PVH and VF, among others. 7thonline is headquartered in New York, NY and has global offices in mainland China. To learn more, visit www.7thonline.com, and follow us on Twitter at http://twitter.com/7thonlineInc.