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7thonline Hosts Inaugural Customer Advisory Board

Industry Leaders Gather to Discuss Future of Cross-channel Demand Planning

New York, NY – February 3, 2015 – 7thonline, Inc., a leading provider of cross-channel demand planning solutions to the wholesale and retail industries, today announced the inaugural meeting of its Customer Advisory Board (CAB) was held January 14, 2015 in New York City. The CAB brought together a unique blend of senior business and IT representatives from long-time customers as well as new and prospective customers. Founding members include Brooks Brothers, Fast Retailing, Global Brands Group, Michael Kors, Oakley, Patagonia, PVH, Under Armour, and VF.

7thonline has a long history of establishing close partnerships with customers to ensure its merchandise and assortment management solutions meet each organization's unique processes and needs. The 7thonline CAB formalizes this approach by creating a forum for regular strategic interaction and joint planning. The CAB is chartered with driving cross-channel planning improvement, accelerating and growing member value, and ensuring 7thonline solutions are market-driven—meeting the evolving requirements of the Apparel, Footwear, and Accessories (AFA) industry. CAB members will collaborate with 7thonline on business and solution priority alignment, process and organizational best practices, and defining and validating value drivers.

Members also agreed to form Workgroups—focused teams of planners, buyers, account executives, and other subject matter experts—to tackle specific merchandise planning product and process requirements. Major themes prioritized by the group included process mapping and organizational best practices, data sharing and collaboration between retailers and manufacturers to improve merchandise and assortment planning, integration of planning with order management and ERP systems, size optimization, and global planning requirements. CAB members anticipate significant value creation from best practice discussions among their peers and partners.

“We look forward to deepening our strategic partnership with our valued customers,” said Max Ma, CEO of 7thonline. “Being market-driven, listening closely to 'voice of customer' is a key element of 7thonline's commercial growth strategy. It also informs and guides our product roadmap, ensuring that we continue to deliver innovative and smart solutions that positively impact the bottom line of our customers. We believe this approach differentiates 7thonline from many other players in the market.” 7thonline has been recognized for its innovative approach to addressing the merchandise and assortment planning opportunities and challenges presented by today's omni-channel consumer. CIO Review recently named 7thonline to its list of Top 20 Most Promising Retail Solution Providers, citing 7thonline's innovative demand planning platform and user-focused business intelligence. Additionally, an independent analyst firm rated 7thonline as a leader in its study of retail planning solutions, citing the company's AFA industry focus and expertise in cross-channel planning.

About 7thonline
7thonline is a leading provider of cross-channel merchandise and assortment management solutions to the Apparel, Footwear, and Accessories industries. Deployed in the cloud or as enterprise software, 7thonline solutions enable more effective planning, demand forecasting, and inventory optimization for fast-growing, omni-channel, leading brands. With embedded business intelligence and rich analytics, the company's solutions offer complete demand visibility and planning capabilities for wholesale, retail, and e-commerce—enabling increased sales, reduced markdowns, improved margins, and enhanced profitability. Customers include Bestseller, Calvin Klein, Colony Brands, EILEEN FISHER, G-III Apparel Group, Michael Kors, Nautica, Oakley, Patagonia, PVH and VF, among others. 7thonline is headquartered in New York, NY and has global offices in mainland China. To learn more, visit www.7thonline.com, and follow us on Twitter at http://twitter.com/7thonlineInc.