Brooks Brothers Selects 7thonline to Transform Merchandise and Assortment Planning
Renowned Clothier Leverages 7thonline Fabrix Platform to Support Business Transformation
New York, NY – January 12, 2015 – 7thonline, Inc., a leading provider of cross-channel demand planning solutions to the wholesale and retail industries, today announced Brooks Brothers has selected the 7thonline Fabrix Retail Suite as its corporate merchandise and assortment planning solution. Brooks Brothers has also selected 7thonline Size Optimization Services to match merchandise size allocation with local demand across all of its stores. 7thonline's solutions will enable Brooks Brothers to gain a single view of consumer demand signals in order to optimize inventory positions across its various regional operating units.
Brooks Brothers, one of the country's oldest and most highly regarded clothing retailers, is undergoing a business transformation as part of its global growth strategy. Brooks Brothers embodies 'classic' and 'conservative', yet the retailer must innovate continuously to meet shifting consumer demand and new market opportunities—the key to its 196-year staying power. Brooks Brothers is executing a corporate strategy to modernize and streamline inventory operations and processes. A critical component of that transformation is integrating merchandise and assortment planning across the company's more than 330 stores. As Brook Brothers enhances its omni-channel capabilities—serving customers through its stores, outlets, the web, and mobile apps—7thonline Fabrix will enable the retailer to capture and plan for ever-changing consumer buying patterns. With centralized visibility and analytics provided by 7thonline, Brooks Brothers can optimize stock levels and assortments to deliver a more consistent consumer experience.
Brooks Brothers conducted an extensive selection process to fulfill its business and IT requirements. 7thonline was chosen for its cloud-based delivery model, its personalized, flexible implementation and support services, and for its expertise in the Apparel, Footwear, and Accessories (AFA) industry. “We sought a planning solution that was powerful, yet lightweight to implement and easy to tailor for our unique needs,” said Sahal Laher, Executive Vice President and CIO of Brooks Brothers. “The 7thonline Fabrix platform will enable us to achieve a single point of demand visibility for our direct-to-consumer business. 7thonline met our requirement for a single, omni-channel solution that will grow with us as we continue our business transformation—without requiring a large dedicated IT team.” 7thonline Fabrix is also ERP and PLM agnostic, enabling Brooks Brothers to leverage its existing system investments.
7thonline Fabrix Retail Suite offers flexible planning processes and attribute-based hierarchies to support the unique needs of the Brooks Brothers planning team. This flexibility enables the retailer to support regional planning processes that capture local demand while driving toward a consistent corporate merchandising strategy. Moving away from manual spreadsheets to 7thonline’s single integrated platform for merchandise demand visibility, featuring powerful analytics designed for end-users, will immediately enable Brooks Brothers to identify new profit opportunities and risks in a timely manner.
“We are delighted that Brooks Brothers has selected 7thonline Fabrix as its enterprise platform for merchandise and assortment planning,” said Louise Chazen, President of 7thonline. “Our industry specialization and solution flexibility will be strategic enablers for Brooks Brothers to realize its business transformation goals. Brooks Brothers is an American icon, known for its quality and staying power for nearly two centuries. Our commitment to the Apparel, Footwear, and Accessories industry, and our innovation in merchandise assortment planning, are a perfect match for Brooks Brothers.“
7thonline Fabrix is the only demand planning platform tailored to meet the needs of the AFA industry across all selling channels. Heavy and expensive, traditional merchandise and assortment planning solutions often require large teams of IT staff to implement, maintain, and gain full business benefit. 7thonline provides modular, cloud-based solutions that put the power of rich analytics in the hands of merchants, delivering rapid time to benefit for brands and retailers alike. The 7thonline Fabrix Retail Suite and Size Optimization Services are part of the 7thonline Fabrix platform that also includes the Wholesale Suite and eCommerce Suite.
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7thonline is a leading provider of cross-channel merchandise and assortment management solutions to the Apparel, Footwear, and Accessories industries. Deployed in the cloud or as enterprise software, 7thonline solutions enable more effective planning, demand forecasting, and inventory optimization for fast-growing, omni-channel, leading brands. With embedded business intelligence and rich analytics, the company's solutions offer complete demand visibility and planning capabilities for wholesale, retail, and e-commerce—enabling increased sales, reduced markdowns, improved margins, and enhanced profitability. Customers include Bestseller, Calvin Klein, Colony Brands, EILEEN FISHER, G-III Apparel Group, Michael Kors, Nautica, Oakley, Patagonia, PVH and VF, among others. 7thonline is headquartered in New York, NY and has global offices in mainland China. To learn more, visit www.7thonline.com, and follow us on Twitter at http://twitter.com/7thonlineInc.