Oakley Selects 7thonline Wholesale Solution to Gain Greater Global Demand Visibility
New York, NY - March 27, 2013 - 7thonline, the leading provider of cross channel merchandise and assortment management solutions to the apparel, footwear and accessories industries, today announced that Oakley, Inc., one of the leading sports brands in the world, has selected 7thonline Wholesale Solution to increase inventory visibility and enhance production planning accuracy. With 7thonline Wholesale Solution, Oakley will gain demand insights much earlier on during production cycle, thus facilitate faster and more responsive supply chain decisions based on real market demand. They can also leverage 7thonline's embedded BI and forecasting to better identify sales opportunities before or during market.
Oakley's partnership with 7thonline began in 2010 when the company's retail team first implemented 7thonline Retail Solution to better capture demand, understand local opportunities and optimize inventory positions. In December 2012, Oakley selected 7thonline eCommerce Solution for merchandise and inventory management for its fast-growing web store. “We are proud to be recognized as a trusted technology partner to a market leader like Oakley. Our wholesale, retail and eCommerce solutions combined will provide Oakley management with unique cross-channel visibility and help them identify global profit opportunities and inventory risks much earlier.” Said Max Ma, CEO of 7thonline.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics(R) (HDO(R)) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world's leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men's and women's product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
7thonline is a leading provider of cross-channel merchandise and assortment management solutions to the Apparel, Footwear, and Accessories industries. Deployed in the cloud or as enterprise software, 7thonline solutions enable more effective planning, demand forecasting, and inventory optimization for fast-growing, omni-channel, leading brands. With embedded business intelligence and rich analytics, the company's solutions offer complete demand visibility and planning capabilities for wholesale, retail, and e-commerce—enabling increased sales, reduced markdowns, improved margins, and enhanced profitability. Customers include Bestseller, Calvin Klein, Colony Brands, EILEEN FISHER, G-III Apparel Group, Michael Kors, Nautica, Oakley, Patagonia, PVH and VF, among others. 7thonline is headquartered in New York, NY and has global offices in mainland China. To learn more, visit www.7thonline.com, and follow us on Twitter at http://twitter.com/7thonlineInc.