7thonline Cross-Channel Merchandise Management Solutions Highly Received at 2013 NRF
New York, NY - January 17, 2013 - 7thonline, the leading provider of cross channel merchandise planning and assortment management to the apparel, footwear and accessories industries, today announced that it had concluded another successful NRF Big Show with its unique cross-channel merchandise management solutions attracting high interest from the show attendees.
On the show floor, 7thonline engaged in numerous meetings with multi-brand or vertical retailers big or small regarding their omni-channel strategies and planning challenges. 7thonline's unique solution suite of retail, wholesale and eCommerce merchandise planning and demand forecasting solutions had inspired many in-depth conversations around best practices and client success of gaining greater cross-channel inventory visibility and granular-level merchandise and assortment planning capabilities.
7thonline's new eCommerce planning solution was of particular interest to many attendees. Until now, most retailers treat eCommerce as another brick-and-mortar store in their planning processes without fully realizing the sales opportunities and inventory challenges particular to this channel. 7thonline has studied eCommerce in depth and developed a set of planning tools that can fully manage the complexity and uniqueness of an online store instead of treating it as a physical location or simply an online catalogue. The forecasting algorithms, for example, were designed to incorporate eCommerce-specific metrics such as “sales lift” as a result to different display locations (“real estate”) on a webpage.
“Today everybody talks about omni-channel retail. From working with many leading retailers, we truly understand and appreciate the planning challenges that come with such a strategy.” Said Max Ma, CEO of 7thonline. “Our cross-channel merchandise management solution suite is therefore designed specifically to help retailers and brands to meet the challenge by providing them the visibility and analytical tools to manage demand from all of their channels-retail, wholesale or eCommerce.”
7thonline is a leading provider of cross-channel merchandise and assortment management solutions to the Apparel, Footwear, and Accessories industries. Deployed in the cloud or as enterprise software, 7thonline solutions enable more effective planning, demand forecasting, and inventory optimization for fast-growing, omni-channel, leading brands. With embedded business intelligence and rich analytics, the company's solutions offer complete demand visibility and planning capabilities for wholesale, retail, and e-commerce—enabling increased sales, reduced markdowns, improved margins, and enhanced profitability. Customers include Bestseller, Calvin Klein, Colony Brands, EILEEN FISHER, G-III Apparel Group, Michael Kors, Nautica, Oakley, Patagonia, PVH and VF, among others. 7thonline is headquartered in New York, NY and has global offices in mainland China. To learn more, visit www.7thonline.com, and follow us on Twitter at http://twitter.com/7thonlineInc.