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Oakley Selects 7thonline eCommerce Solution to Further Web Channel Growth

New York, NY - December 18, 2012 - 7thonline, the leading provider of cross channel merchandise planning and assortment management to the apparel, footwear and accessories industries, today announced that Oakley, Inc., one of the leading sports brands in the world, has selected 7thonline eCommerce Solution to enhance merchandise planning and demand management capabilities for its fast growing web store. Oakley will leverage 7thonline eCommerce Solution's embedded Business Intelligence to gain a deeper understanding of its online sales and inventory performance in relation to a series of eCommerce-specific product and display attributes. Such SKU-level sales insights and analytics can power merchandise, assortment and daily OTB management decisions using the 7thonline planning platform designed specially for eCommerce.

“Oakley is one of a few market leaders out there today who truly recognizes the potential and management complexity of the eCommerce business,” said Max Ma, CEO of 7thonline. “We are very pleased to extend our support from servicing Oakley Retail to its web store with a set of planning and forecasting tools specially designed to enable effective demand management and inventory optimization for their growing online customers.”

About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics(R) (HDO(R)) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world's leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men's and women's product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.

About 7thonline
7thonline is a leading provider of cross-channel merchandise and assortment management solutions to the Apparel, Footwear, and Accessories industries. Deployed in the cloud or as enterprise software, 7thonline solutions enable more effective planning, demand forecasting, and inventory optimization for fast-growing, omni-channel, leading brands. With embedded business intelligence and rich analytics, the company's solutions offer complete demand visibility and planning capabilities for wholesale, retail, and e-commerce—enabling increased sales, reduced markdowns, improved margins, and enhanced profitability. Customers include Bestseller, Calvin Klein, Colony Brands, EILEEN FISHER, G-III Apparel Group, Michael Kors, Nautica, Oakley, Patagonia, PVH and VF, among others. 7thonline is headquartered in New York, NY and has global offices in mainland China. To learn more, visit www.7thonline.com, and follow us on Twitter at http://twitter.com/7thonlineInc.