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7thonline Further Expands in Asia-Pacific Region with New Office in Hong Kong

Expansion to Meet Demands of Fast-Growing Merchandise and Assortment Management Market

New York, NY - January 16, 2012 - 7thonline, the leading provider of cross channel merchandise planning and assortment management to the retail and wholesale industry, announced today at the NRF Annual Convention & Expo that it has established a new office in Hong Kong as part of its strategic focus on the rapidly growing Chinese retail industry. The new office will enable 7thonline to provide enhanced sales and marketing support to its growing roster of customers in the region and will complement its existing Asia-Pacific headquarters in Wuhan, China.

Over the past several years, 7thonline has emerged as one of world's leading providers of merchandise and assortment management solutions and is now recognized as a trusted vendor to retailers throughout Greater China. As part of its focus on the region, 7thonline developed a unique understanding of the needs and expectations of the local market and introduced tailored offerings that are generating higher sales and interest.

To mark the occasion, 7thonline has also launched a Chinese-language version of its website (http://www.7thonline.cn), which provides Chinese retailers information about the latest technology for planning, demand forecasting and predictive analytics. The site mirrors much of the content found on the English-language website, including thought leadership whitepapers and webcasts.

“We have generated strong momentum for our retail solutions worldwide,” said Max Ma, CEO of 7thonline. “We have signed multiple new customers, attracted top-tier talent, and are generating tremendous awareness for 7thonline's cross channel merchandise and assortment management solutions. Now is the time to invest in people and infrastructure, so we can continue to deliver the same world-class customer service and retail domain expertise that 7thonline is known for throughout the industry.”

“Opening an office in Hong Kong underscores our commitment to significantly expand our presence in Greater China," said Max Ma. "We're pleased to continue 7thonline's global expansion by opening an office in this important region.”

About 7thonline
7thonline is a leading provider of cross-channel merchandise and assortment management solutions to the Apparel, Footwear, and Accessories industries. Deployed in the cloud or as enterprise software, 7thonline solutions enable more effective planning, demand forecasting, and inventory optimization for fast-growing, omni-channel, leading brands. With embedded business intelligence and rich analytics, the company's solutions offer complete demand visibility and planning capabilities for wholesale, retail, and e-commerce—enabling increased sales, reduced markdowns, improved margins, and enhanced profitability. Customers include Bestseller, Calvin Klein, Colony Brands, EILEEN FISHER, G-III Apparel Group, Michael Kors, Nautica, Oakley, Patagonia, PVH and VF, among others. 7thonline is headquartered in New York, NY and has global offices in mainland China. To learn more, visit www.7thonline.com, and follow us on Twitter at http://twitter.com/7thonlineInc.